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Digital signage is a smart visual communication solution for businesses that want to engage with theiraudiences, improve efficiency and reduce operational costs. Communication today is about visualization and live data, and digital signage excels by providing businesses with unlimited options for communication that’seye-catching, engaging and relevant. Such unique, personalized experiences have a bigger impact on the bottom line than price- driven or commodity-based relationships. Digital signage has come to present an essential component of successful marketing and communication campaigns. If branding and marketing messages aren’t digitally alive, animated, and automatically updating, audience engagement will suffer, affecting the bottom line.